Heather Wiser Soubra is the founder and CEO of Wiser Way Coaching LLC, a professional coaching practice that empowers executives and teams who want to develop and elevate their leadership skills, cultivate workplaces where people thrive, and create their own paths for achievement while actively building team unity and open communications. Wiser Way Coaching provides strategic thought partnership, coaching, training, and workshops to maximize and enhance leadership capacity and effectiveness. Heather’s role as Chief of Staff, Strategist, and Consultant for the International Dairy Foods Association (IDFA) provided her experience overseeing and facilitating complex systems, human development, collaboration, and inclusiveness across the organization to achieve strategic goals. She served as the executive office liaison of the IDFA governance and boards.

Most recently, she joined the faculty at the George Washington Leadership Institute at Mount Vernon to facilitate leadership training and lead strategic planning sessions for government agencies, trade associations, and emerging leaders. She has experienced firsthand the challenges and opportunities for leaders in a complex organization. Heather also has vast experience leading governance structures, developing programs, and executing within global organizations at the most senior levels.

Heather conceptualized, designed, implemented, and led the IDFA People Strategy. She created a suite of programs focused on leadership and the cultivation of organizational well-being, as well as on building the workforce and organizations of the future. One of these programs, The Power of People, is an interactive conference which Heather developed in collaboration with Egon Zehnder and McKinsey & Company, for Chief Executive Officers and Human Resource leaders. The program focuses on the future of work and creating cultures that are inclusive, diverse, and equitable. Another of these programs, the Dairy Diversity Coalition, aims to increase and empower diversity, equity, and inclusion in one of America’s most important agriculture sectors. Heather’s experience growing up in Damascus, Syria, has greatly contributed to her passion for working across belief systems, cultures, and languages towards shared common goals.

A graduate of George Mason University, Heather earned her degree in intercultural communication and received her certificate in coaching from George Mason University’s Institute for Leadership Excellence. She received her PCC coaching credential through the International Coaching Federation (ICF) and is a member of the Forbes Coaches Council. She is also a graduate of The Protocol School of Washington where she earned certification in corporate etiquette and international protocol.